Amazon Launches Agentic AI for Sellers 🤖

Plus: Google taps PayPal for AI-powered shopping 🛍️, while Rezolve Ai debuts image-based shopping 📷.

September 24, 2025

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AI agents for sellers? With buyers already using AI to shop… are we entering an era where bots buy from bots? 🤖

Hi there, and welcome to another issue of The Ecom Press 🗞️!

This week, Amazon upgrades its Seller Assistant with full-blown agentic AI. Then we jump into a fresh Google–PayPal alliance that could reshape how digital payments and AI collide. And Rezolve Ai joins the visual search movement with a slick new rollout. 👀

For our Insider section, we’re spotlighting 5 AI tools you’ll actually want to add to your ecommerce stack.

Let’s get into it 🚀

In a rush? Here's the juice🤭:

🤖 Amazon launches agentic AI for sellers.

🛍️ Google taps PayPal for AI-powered shopping.

📷 Rezolve Ai debuts image-based shopping.

🧰 Tool Spotlight: 5 AI Tools Transforming Ecommerce This Week

⚡️Worthy Mentions

Source: Amazon

Amazon has upgraded its Seller Assistant tool with agentic AI, aiming to turn it into a round-the-clock operations partner for ecommerce sellers. The rollout, powered by Amazon Bedrock and Claude, allows the assistant to move beyond simple replies to now being able to reason, plan, and execute actions across a seller’s business.

Here’s the lowdown ⬇️:

🧠 From Helpdesk to Partner: Seller Assistant can now proactively optimize inventory, flag account health risks, suggest pricing changes, and monitor compliance, all without the seller needing to prompt it.

📦 Inventory Intelligence: It alerts sellers about slow-moving stock before long-term fees hit, recommends markdowns, and proposes shipment strategies based on sales patterns and seasonal trends.

🚨 Real-Time Risk Detection: It continuously scans accounts for issues like safety violations or dipping customer metrics, and offers resolution paths, sometimes auto-executing fixes if authorized.

📝 Compliance Navigator: Whether it's missing UL certifications or regional requirements, Seller Assistant walks sellers through what’s needed, explains why, and helps complete documentation.

🎥 Smarter Ads with Creative Studio: Sellers can now chat with AI to brainstorm and generate tailored Sponsored Ads. One campaign saw a 338% higher CTR and 121% ROAS after switching to AI-led creation.

📊 Strategic Growth Planner: The tool also recommends product expansions, marketing ideas, and international scaling plans, presenting ready-to-launch strategies ahead of peak seasons.

Why it matters 🤔

Tasks once handled by multiple tools, or entire teams, are now being absorbed by AI. For sellers, this means sharper decision-making at scale, fewer blind spots, and faster execution. But it also means the margin for delay or inaction shrinks. 

If your competitors lean on AI to manage logistics, optimize pricing, and launch promotions before you even check your dashboard, you’ve got to level up as well.

🛍️ Google taps PayPal for AI-powered shopping. 

Source: Newsroom

Google and PayPal have announced a multiyear strategic partnership to jointly develop new agentic commerce capabilities and expand their integrations across platforms. The deal is set to redefine how merchants and consumers interact across the digital commerce industry.

Here are the deets ⬇️:

🛍️ Agentic Shopping Innovation: Google’s AI capabilities will combine with PayPal’s global payments infrastructure to build new AI-driven shopping experiences. Both firms will promote industry standards, including Google’s Agent Payments Protocol, designed to enable secure, AI-initiated transactions.

💳 PayPal Embedded Across Google Products: PayPal’s branded checkout, Hyperwallet, and Payouts will now be integrated into Google’s platforms, streamlining how consumers pay and how businesses handle disbursements globally.

🌐 Expanded Processing Power: PayPal Enterprise Payments will serve as a core provider of card payment processing for Google Ads, Google Cloud, and Google Play, deepening PayPal’s role in global transaction flows.

☁️ Tech Infrastructure Overhaul: PayPal will partner with Google Cloud to modernize its backend systems. This shift supports the company’s broader goal of evolving into a more intelligent, scalable, and AI-powered commerce platform.

📣 Industry Standard Advocacy: Beyond product innovation, both companies are rallying other players to adopt shared protocols that will govern the next wave of AI-led commerce.

Why it matters 🤨

As commerce becomes more automated, infrastructure partners like Google and PayPal are setting the standards for AI transactions. This partnership signals that the future of ecommerce will hinge less on where your store is and more on where your systems are plugged in. If your stack isn’t compatible with the new agentic layer, you may not be part of the recommendation loop at all.

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Source: stocktwits

Rezolve Ai has unveiled a new Visual Search capability that lets shoppers identify and purchase products by pointing their smartphone camera at any object. The launch signals a shift from keyword-driven search to real-time, image-based discovery.

Here’s the scoop 🍨:

📸 Point and Shop: Consumers can scan a product in the real world, upload a photo, or use a screenshot to instantly explore matching items in a retailer’s catalog. The tool understands visual and contextual cues, like color, material, and pattern.

💬 Conversational Discovery: Instead of static results, shoppers get guided responses and suggestions through a natural language interface. Results feed directly into Brain Commerce for recommendations and Brain Checkout for one-tap purchases.

🧠 Multimodal AI Built In-House: Unlike others that layer on external AI, Rezolve owns its vision and language models, giving it tighter control, explainability, and reliability. Its patents focus on hallucination prevention and transparent results.

🛍️ Enterprise-Ready for Retailers: Designed for large catalogs and real-time inventory, Visual Search supports quick updates, fast results, and is usable across mobile, web, and in-store tools.

🔄 Back-End Optimization: Merchants benefit from automated catalog tagging, improved metadata, and smarter personalization, all driven by what users are visually searching for.

Why it matters 🤷‍♂️

Search is the gateway to revenue. And in a mobile-first era where inspiration often comes visually, on social feeds, the street, or in-store, text boxes can be a bottleneck. This brand removes that friction and repositions the camera as the new search bar, just like Amazon’s Lens Live. For ecommerce operators, this means adapting for content and infrastructure for discovery to begin with visual search.

🛎️ The Ecom Press Insider

Source: ChatGPT Image Generator 

🎃 Ecom Fact: Halloween spending in the U.S. is projected to hit $13.1 billion this year—a new record, up from $11.6B in 2024. Candy sales alone are expected to pull in $3.9 billion. (Source: NRF and Prosper Insights).

💡 Takeaway: Seasonal demand is rising earlier and scaling higher. If you sell holiday-themed products, whether it's costumes, snacks, decor, or even packaging, start promoting now and lean into bundles, urgency, and creative tie-ins. Shoppers are already spending, and they’re doing it with intent.

🧰 Tool Spotlight: 5 AI Tools Transforming Ecommerce This Week

AI is becoming an essential part of how ecommerce stores operate, optimize, and scale. From conversion boosts to smarter search and content, here are five standout tools making waves this week:

1. OptiMonk AI – Smarter CRO on Autopilot: Run high-converting pages without a full CRO team. OptiMonk uses AI to personalize landing pages, automate A/B testing, and improve product descriptions, all aligned with your ad campaigns.

2. Synthesia – Create Videos Without Cameras: Turn text into polished product videos in minutes. With 140+ AI avatars and 60+ templates, Synthesia makes it easy to build ads, demos, and explainers without a production crew.

3. Lavender – Your AI Email Wingman: Craft better cold emails that actually get replies. Lavender scores your emails in real time and offers data-backed suggestions on tone, personalization, and structure, perfect for ecommerce outreach.

4. SearchIQ – Search That Sells: Boost discoverability with AI-powered search. SearchIQ delivers personalized results, product suggestions, and behavior insights to help customers find (and buy) faster.

5. Jasper – AI Copy in Seconds: Whether it’s product descriptions, emails, or ads, Jasper helps generate high-quality content fast, keeping your messaging fresh while freeing up time for strategy.

⚡️Worthy Mentions

Wrapping up…

It’s getting harder to separate the human from the loop, especially when sellers and buyers both have AI agents negotiating the ecommerce journey. 🤝🤖

We’ll see how far this goes, but one thing’s clear: the playbook is changing fast.

Until next week, stay sharp. And if you haven’t yet, hit that subscribe button so you never miss the drop 🛎️💥