Prime Big Deal Days is back 🛒

Plus: LG launches 3D and AR online shopping experience 🤖, while Users can now track orders in Gmail 📥.

September 17, 2025

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Holiday season loading… and so are the deals. 🚚 BFCM might be the big boss, but Prime’s pulling the first punch with October markdowns.

Hi there, and welcome to another issue of The Ecom Press 🗞️!

This week, LG is spicing up online shopping with 3D and AR magic 🪄, while Gmail’s turning into a shopping assistant 🛍️ , letting you track and buy straight from your inbox.

We’ve also rolled out a full walkthrough on setting up your Amazon Seller Central account, from zero to ready-to-sell—all in this week’s issue.

So grab your coffee (or cocoa), and let’s dig in ☕ 🍽️

In a rush? Here's the juice🤭:

🛒 Prime Big Deal Days is back.

🤖 LG launches 3D and AR online shopping experience.

📥 Users can now track orders in Gmail.

🛠️ Workshop: How to Set Up an Amazon Seller Account.

⚡️Worthy Mentions

Source: Amazon

Amazon’s Prime Big Deal Days returns October 7–8 as a Prime-member-only, 48-hour event to kick off holiday shopping with millions of discounts across toys, electronics, home, beauty, and more. Amazon is leaning on Rufus, Lens/Lens Live, and convenience features like Amazon Day to speed discovery and delivery.

Here’s the lowdown ⬇️:

🗓️ Dates and access: The sale runs Oct 7–8 starting 12:01 a.m. PDT, and you’ll need an active Prime membership to shop.

🌍 Where it’s live: Prime Big Deal Days spans major markets in North America, Europe, and APAC, with Colombia, Ireland, and Mexico joining for the first time.

🧸 What’s on sale: Expect savings on toys from LEGO, Fisher-Price, MAGNA-TILES, Tonies and electronics from Samsung, LG, Sonos, plus Amazon Exclusives like Lancôme and National Tree Company. Early promos highlight Amazon Essentials denim from $15, 40% off décor, fall fashion from $10, and Halloween from $5.

🤖 Tools to shop smarter: Rufus can suggest gifts and plans. Amazon Lens and Lens Live surface real-time product matches and insights, while Alexa tracks wish-list deals and Lists/Buy Again streamline repeat purchases.

🚚 Fulfillment and curation: Over 300M items ship free with Prime, with Same-Day/One-Day available in 140+ U.S. metros. Amazon Day can bundle deliveries to reduce boxes, and the Holiday Shop, including Top 100 gift lists and Toys We Love, helps zero in on likely best-sellers.

Why it matters 🤔

This October event pulls holiday spending forward, which can reshape Q4 timing for promos, inventory, and ad budgets. With AI tools like Rufus and Lens Live guiding discovery, shoppers will compare options faster and jump on clear, well-priced offers with quick delivery. Brands that prepare early, tighten product pages, and plan for aggressive price-checking will capture demand while everyone else is still warming up.

Source: Remixreality

LG Electronics is taking appliance shopping into the 3D era with the launch of RetailVerse—a powerful new platform that blends AI automation, web-optimized 3D models, and AR experiences. The initiative aims to give shoppers a more confident and immersive way to discover appliances both online and in-store.

Here are the deets ⬇️:

🌀 Interactive 3D Models Now Live:  RetailVerse Web is active on LG.com, letting shoppers explore 40 appliances in detailed 3D. Users can rotate products, open compartments, and interact with shelves, drawers, and doors, making the digital experience feel hands-on.

📐 Built from Manufacturing CAD Files: Each product model is created using LG’s original blueprints, ensuring pixel-perfect accuracy down to the hinges, shelves, and detergent compartments.

📱 Augmented Reality Integration: Customers can use AR to visualize how an appliance would look in their home, helping them assess scale, fit, and lighting in real-world spaces before making a purchase.

📏 3D Measurement Tools: The platform includes live 3D measurements to verify whether a product fits in the buyer’s space, tackling one of the biggest friction points in appliance ecommerce.

⚙️ AI-Driven Speed and Scale: Thanks to LG’s RetailVerse Configurator, the brand can now produce and deploy a complete 3D model in under a day. Marketing teams can instantly update visuals across LG.com and retail partners’ sites.

🏬 In-Store Rollout Coming Soon: The same high-fidelity models and interactive features used online will be extended to in-store kiosks and displays, ensuring a consistent product experience across all retail channels.

Why it matters 🤨

This update signals a shift in how brands approach product discovery, especially for high-consideration items like appliances. For ecommerce merchants, it shows the growing expectation for interactivity and true-to-life visuals. With global brands embracing GenAI and AR integration becoming standard, static product pages may soon look outdated—with time. Retailers who fail to adapt risk losing shopper confidence before checkout even begins.

💡 Sell More with Shopify’s Faster Cart & Checkout

Shopify carts now load up to 50% faster, and the sleek one-page checkout keeps buyers moving. Longer cart life means more time to buy, fewer drop-offs, and more conversions.

Source: Google

Gmail is stepping up its shopping support just in time for the holiday rush. New tools now let users track all their orders in one view and get timely nudges on deals they care about most, directly inside their inbox.

⚙️ Here are the tools: 

📦 Dedicated Purchases Tab: A new “Purchases” view in Gmail collects all order confirmation and shipping emails in one place, providing a centralized dashboard of upcoming deliveries, including past and future orders. Packages arriving within 24 hours will still show atop the inbox.

🛒 Streamlined Shopping Emails: The tab includes summary cards that show shipping details at a glance, reducing the need to dig through individual emails.

📱 Available on Mobile and Web: The feature is rolling out globally for personal Google accounts, with users able to access it via Gmail’s mobile app or desktop interface.

🎯 Smarter Promotions Tab: The Promotions tab now sorts emails by “most relevant,” prioritizing deal updates from brands users interact with often. Users can still opt to view by “most recent.”

💡 Helpful Nudges: Gmail will surface timely offers, expiring discount codes, and important updates through visual nudges at the top of the Promotions tab.

Why it matters 🤷‍♂️

Email remains a primary channel for ecommerce communications, and these updates streamline the clutter. By surfacing relevant purchases and promotions automatically, Gmail is making itself a smarter shopping companion, not just a mailbox. For ecommerce brands, this raises the bar for inbox visibility. The more engaged your customers are, the more likely your emails get surfaced.

🛎️ The Ecom Press Insider

Source: ChatGPT Image Generator 

Ecom Fact: Online holiday sales in the U.S. are projected to grow just 2.1% YoY in 2025, down from 4% in 2024, according to Salesforce. The $288B forecast reflects a cautious season where consumers prioritize essentials, demand deeper discounts, and cut back on non-essentials amid rising living costs (Source: Reuters).

💡 Takeaway: This year’s shoppers will be choosier, not absent. Discount timing, clear value, and trust in delivery (especially with concerns over import fees) will matter more than ever.

🛠️ Workshop: How to Set Up an Amazon Seller Account.

This week, we walk you through the complete process of creating an Amazon Seller Central account, from choosing your plan to passing verification. It’s not rocket science, but Amazon does ask for a lot… and we’ve seen people get tripped up at every stage.

📺 Watch the full video tutorial here for all the nitty-gritty.

Here’s the quick version, step-by-step 👇

1. Choose the Right Seller Plan: You’ve got two options: Individual (pay per sale) or Professional (monthly fee, but better features). If you're planning to sell more than 40 items a month, go Pro; it’s cheaper in the long run and unlocks essential tools.

2. Set Up a Business (Or Not): You can sell as an individual, but forming an LLC or other business structure gives you tax benefits and liability protection. Tools like Taylor Brands can help set it up in minutes, and Amazon prefers it for legitimacy.

3. Prepare These Docs Beforehand:

You'll need:

🪪 A valid ID

🏦 A matching business bank account

💳 A credit card (not just debit — they often get rejected)

📱 A working phone

Amazon will ask for all of these during the registration.

4. Enter Your Business & Seller Info: This includes your business registration number, address, and beneficial ownership details. If you’ve got partners, Amazon may request extra documentation.

5. Add Payment Info & Store Details: Input the correct bank account (same name as your business!) to avoid rejections. Then name your store (skip the “LLC” suffix) and answer a few brand-related questions like whether you own your product brand and have UPCs or trademarks.

6. Verify Your Identity: This final step includes uploading your ID and a proof of address (like a bank statement). In some cases, Amazon may require a short interview or even mail you a one-time code to complete the process.

⚡️Worthy Mentions

Wrapping up…

Online sales might be cooling off this holiday season, but smart brands aren’t slowing down. From immersive 3D showrooms to inbox-powered checkouts, the ecommerce playbook is evolving fast.

Well, as always, we’ll be right here tracking the shifts, testing the tools, and bringing you the goods every week.

Till next issue, don’t forget to hit subscribe so you never miss a drop 🔔💬